We’re about one month away of celebrating our second anniversary. I can’t believe we’ve been in business for almost two years. Most companies fail during this period, and we’re very happy to have Imaginary Cloud on the minority side.
I can’t say these two years were easy. They weren’t. We’ve worked on a lot of projects and tried to put some products on the market. From all the lessons we’ve learned, here is the most relevant one. Get some focus you f****** bast*** (excuse my French).
As a company that operates in the Portuguese market, and looking around to our competitors, I can say that a lot of things are changing. Before, there were lots of companies following the “Jack of all trades” approach. They worked with .Net, Java and tried to attack several markets at the same time. And you know what they say, “Jack of all trades, master at none”.
But now, we can see that the new startups pick up a technology and stick with it. That’s good. I’m sure we’ll have some pretty good companies operating in our market in the following years. Just one thing is currently not right – services and bad product cycle.
Our market is small, and the startup funding culture in Portugal is crappy, to say the least. With luck you can go for a series A funding, and that’s it. And even the Business Angels in Portugal can’t really get involved in the companies they invest in. There are not enough synergies to help them with that. The country has no dimension.
So why do Portugese startups keep doing services instead of focusing in products? Because they need money to keep them operating.
So why is the product development cycle bad? Because companies need to do services to keep them operating.
Don’t get me wrong. There are some Portuguese startups with good products out there. But IMHO it takes too much time to get them out to the market, and the evolution of the product itself is painless, because the team needs to work on services.
Get the point? Where is the f****** focus?
Regarding Imaginary Cloud, we will keep doing services. Not just because we need to, but because we love our customers and their projects. But we will realign our product development strategy. We will reduce the number of products currently on the pipeline. We’re going to select only one, and work it out as fast as possible. Fast and focused. Get the point?